Fragrantica App

FRAGRANTICA is an online encyclopedia of perfumes and a community of perfume lovers. It features 80K fragrances, 1 million users, and over 1.5 million product reviews. To the dismay of its many users, Fragrantica does not have a mobile application.

It baffles me why they haven’t made an app. It’s so bad to have to go the browser on mobile. —u/kalango_

I know we’ll never get it but I wish there was an app for Fragrantica. — u/nochilleric

Ideation of the Fragrantica App

In theory, the introduction of a mobile application would not only please their user base but also increase engagement exponentially. While this concept responds to a highly verbalized need, it is also an opportunity to improve upon their dated user experience and user interface design.

NEW Application

CURRENT Site

NEW Application

CURRENT Site

Want to learn more?

Previous
Previous

Improving Amazon Saved for Later

Next
Next

Past Professional Work